Posts Tagged ‘Disaster Recovery’

Communicate always and all ways!

August 15th, 2015 by Mary Kay Hyde-Bohn
Example of not wanting to have the conversation about Continuity or Disaster planning.

These 3 Buddha’s are sitting back, covering their eyes, mouth and ears. Just like an otherwise savvy business person ... who does not want to have the critical conversation about Continuity or Disaster planning.

The last two months have been a flurry of webinars with similar themes – you have to communicate during a Crisis to your employees, your customers, vendors, suppliers and local/regional community! The right words and the right media for individual audiences or public/strangers will fill the void with inaccurate misinformation – in other words, info-trash that will ruin your business or your reputation!

The after-event internal reviews have consistently brought up communication omissions or shortfalls to all audiences. The clean-up work due to misinformation or false information may take months to correct.

To summarize the main points of the discussions/webinars (not in any order):

DO’s

  • Define your audiences (internal & external)
  • Define the best method to reach each audience in times of crisis (may be different by audience)
  • Have draft texts ready for use by audience, type and severity of event(s)
  • Respect the gravity/severity of each event
  • Create checklists for each phase of crisis & decide communication actions
  • Create, train & exercise the team doing the Crisis Communicating; create team structure (authority or approval levels) and backups.
  • Make sure Communication team has IT authority to update media formats (add & remove)
  • Have plan for press/media conference room, if appropriate; all else is electronic if power is available.
  • Inform and train the employees on where to receive and send information
  • Communicate with Customers with media they normally use, if possible.
  • Engage with Emergency Response Team for ‘go/no go’ decision; confirm with internal Crisis Management team for severity level to work with.
  • Monitor other media outlets for information or misinformation
  • Post only most current information; remove old/dated information
  • Keep a running total of team time & effort
  • Log any IT issues for immediate and deferred correction – don’t try to fix a minor problem in the ‘heat of moment’.
  • Have a plan for power outage scenario.

Do Not’s

  • Forget the Communication checklist
  • Use one message for every audience; tailor each message for each audience & delivery media
  • Select only one media; use them all!
  • Create new accounts during crisis (Facebook, Twitter, etc.)
  • Make the media only one way; give opportunity to send feedback
  • Expect your company is the only one involved; share connections.
  • Expect for power to be available at all times.
  • Forget to keep a list of all messages sent, to what distribution list and what media.

The organizations that hosted these webinars have materials on their web sites for further reference:

FIRESTORM WEBINARS: http://www.firestorm.com/learn/form-download-brief-six-stages-of-crisis-for-communication-planning.html

Agility Recovery: http://www2.agilityrecovery.com/assets/slides/Agility-Social_Media.pdf

Everbridge; http://www.everbridge.com/control-communication-throughout-the-lifecycle-of-a-crisis/

Business Continuity Partners of the West

August 18th, 2014 by Mary Kay Hyde-Bohn
Business Continuity Partners of the West

Business Continuity Partners of the West

Business Continuity Partners of the West is THE resource to make sure your business never screeches to a halt again!

We share resources and most importantly - a methodic workbook approach to Emergency Preparedness.

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