You need a community or several

Business owners need a place to cuss and discuss those items related to their daily or strategic business problems. That place is a ‘community’, whether it’s virtual or with a coffee/lunch group. A great example of ‘community’ is your local Chamber of Commerce.

Communities as described in Wikipedia:

FCChamberLogoA community is a social unit of any size that shares common values. In human communities, a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness. The word "community" is derived from the Old French comuneté or Latin communitas , a broad term for fellowship or organized society.[1] One broad definition which incorporates all the different forms of community is "a group or network of persons who are connected (objectively) to each other by relatively durable social relations and who mutually define that relationship (subjectively) as important to their social identity and social practice."[2]

BACoC-logoYour local Chamber of Commerce is a ‘community’. The geographical reach of a Chamber is defined by roads or highways or geography like rivers or mountains. You will find members of a Chamber that live in the immediate area and those that live at a distance with a connection to the area. Companies and organizations may have buildings or mobile workers. With the advent of internet technology the range of industries and job functions in the community is unlimited. One of the ways to connect or meet these folks is through the local Chamber.

The initial connections for me are those Chambers that remind me of small towns I lived in growing up and the larger Chambers are for the larger cities where I’ve worked. Community physical size is not the priority -- personal connections that build a ‘community’ are the pull!

Introductions during Chamber events have helped my business processes and growth. I know that because of the ‘community connection’ I could call or email those new acquaintances and have a discussion in confidence or for mutual benefit. After a couple of my speaking engagements, I have gotten calls from attendees with questions that would not have been asked in open forum and I was able to help with references or possible solutions.

There was a recent gathering of 6 area Chambers and it was a busy, loud event for several hours. The buzz of conversation with existing and new connections was energizing. The diversity of businesses and business owners/representatives was amazing – I learned so much! The pile of new business cards, names and businesses is still buzzing in my mind. I hope we’ll be able to re-connect and continue the conversations.

IF you are not inclined to join a Chamber of Commerce, you need to build a ‘community’ of your own – whether that is within your industry or geographical area, a business owner needs to be able to discuss and cuss with ‘like-minded’ people. You could get recommendations from your attorney, banker, CPA or insurance agent, vendors, sales reps or even Customers. For example, I am affiliated with Assoc. of Contingency Planners and Project Management International; they have monthly meetings, newsletters, free webinars that provide information and opportunities to converse with ‘like-minded’ people.

Business Continuity Partners of the West is focused on serving small and medium businesses because they are what make our towns and cities unique, colorful, and prosperous in more ways than money. We encourage those businesses to put some time into maintaining those elements of their business that might fail if not protected through good business continuity actions.

Are you prepared?

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